The Ethics of Nudging

For my Behavioural Sciences for the Manager elective individual assignment, I chose to explore the arguments around the Ethics of Nudging and its Applications in Promoting Dietary Supplements within the Food Retail and Consumer Healthcare industries. This was the first elective that I took, and absolutely loved all the topics covered, such as Rationality of

Making a Good Impression & Maintaining Your Network

Now that you’ve got the basics of networking down: created a LinkedIn profile, reached out to your organic network, started to find targeted contacts and have taken that ‘first bold step’ to reach out to them, it’s time to master the next steps! This article will walk you through what to do once you’ve successfully

A Marketing Plan for Waitrose’s Mobile App Upgrade

For the Marketing core module’s individual assignment, I chose to embark on understanding a little bit more about the British retail and supermarket space by creating a marketing plan for Waitrose’s mobile app, proposing to upgrade it in a way that would target and engage new markets, leveraging the opportunities in its micro and macro

My Top Presentation Tips

One of the key learnings and takeaway from the MBA journey, was undoubtedly around improving my presentation skills. I watched my skills improve and change over the course of the MBA – in fact, the more I presented, the better I got. So, my first piece of advice to you… is this: Seize every opportunity

Going Online Mid MBA at Warwick Business School

2020 will be largely remembered for when ‘the world went online’. As the pandemic shook our day-to-day lives, we also saw a spectacular change take place in front of our eyes. From corporate, to public services, to education – working patterns, company culture, organisational strategies, and structural workflows – all shifted towards a new way

Guest Speaker Webinars: Anna Tacconi (Johnson & Johnson)

The Guest Speaker Series welcomes Anna Tacconi, who discusses the famous MBA triple jump. She talks about her transition from a finance role in the construction equipment industry, to discovering healthcare during her MBA at ESADE Business & Law School. Having excelled at her MBA, ranking 7th out of 189 students, she then started her journey at Johnson &

My Favourite MBA Modules

Exactly one year ago I started the MBA at Warwick Business School – and I think it is safe to say that the past year has been a learning experience of a lifetime. Introduction Never having done a business degree before, I jumped at this 360-degree educational journey, with modules ranging from strategy, to leadership,

A Strategic Analysis of Siemens Rolling Stock (UK)

For the Strategic Thinking: Strategic Evaluation and Analysis module, I choose to do my individual assignment on Siemens UK’s Rolling Stock business. This was a really interesting opportunity to be able to take a deep dive into the world of UK rail systems and infrastructure. Particularly, getting the chance to analyse one of the most

MBA Women in Business Launch

For my 26th birthday, I would like to celebrate women. I am who I am and have the opportunities that I do today, because of the many sacrifices, power and voices of uninhibited women ingrained throughout our history. And our work is not over just yet.  Just earlier today, I read that only 33% of

Guest Speaker Webinars: Jo Pisani (PwC Strategy&)

Webinar 3 of the Guest Speaker Series, focuses on strategic consulting in health, pharma and life sciences sectors. Jo (pictured below) discussed her post (WBS) MBA career journey into strategic consulting, with valuable insights into the profession – such as: Growth strategies Investment in science and diagnostics Driving AI agenda M&As Developing innovative partnerships She